Rolling stock concept planning and engagement to launch the $50bn SRLA construction project

Last Updated on August 3, 2023

When the $50bn Suburban Rail Loop project needed a new train design, they turned to us to build the concept from scratch. With no design or drawings, only examples and references, we built a complete rolling stock concept to light up the project and become the key brand focus. Every media article now has multiple snippets of our beautiful train and staff use renders as their backdrops. UC also built the whole video engagement piece, developed the story, made the maps and delivered on time. Working with the SRLA communications team and with our knowledge of rail infrastructure, the project and the context – we could provide a complete engagement service.

We are experts in engagement storytelling and products for web, in-store, phone, VR, video and imager – get in touch to learn how we do it.

New Rolling Stock Design and Announcement