Last Updated on October 27, 2023
To engage the community about the loved State Library of Victoria in a way that is sensitive to philanthropic contributions and architectural sensitivities with a limited budget, we produced a 3D Animation and vision that engaged the community.
3D Animation storytelling for the heritage project
The beautiful and highly sensitive State Library project was being funded by philanthropists and the government for a major upgrade and a whole new vision. The client turned to UC Planning to understand the nuances and subtleties and work with the architects to bring this vision to life. This required very high levels of sensitivity to the demands of a sweeping array of powerful stakeholders to get the messaging, the styling and respect for the wonderful heritage and community values of this exceptional building and space.
We are experts in engagement storytelling and products for web, in-store, phone, VR, video and imager – get in touch to learn how we do it.
State Library of Victoria Engagement Vision

Ben is a Civil Planner and has been in the planning industry for over 25 years. He’s passionate about bringing together modern technologies and agile methodologies to make urban planning smarter. Holding a PhD in Design-based Planning Systems, Ben’s thesis explored form-based urban design and planning. In it he compared post-war reconstructive city building to places like Oxford Circus, London, and developed and confirmed a method for city planning based on space over use. Connect with Ben at LinkedIn.