Last Updated on November 9, 2023

Challenge

The client needed to engage, test, and review billboards and signage in a complex environment.

Our CGI technology enabled faster, easier testing of billboards, outdoor advertising, signage and assets.

Because our CGI technology is rapid, interactive, 3D and spatially accurate, the client was able to test and define the parameters and scenarios in real-time, adjust and iterate for proposal development, and then test from live experiential scenarios in the project approvals process.

Below scenario is abstracted out to a hypothetical scenario along the Tullamarine Freeway to protect privacy.