Last Updated on November 9, 2023
Challenge
The client needed to engage, test, and review billboards and signage in a complex environment.
Our CGI technology enabled faster, easier testing of billboards, outdoor advertising, signage and assets.
Because our CGI technology is rapid, interactive, 3D and spatially accurate, the client was able to test and define the parameters and scenarios in real-time, adjust and iterate for proposal development, and then test from live experiential scenarios in the project approvals process.
Below scenario is abstracted out to a hypothetical scenario along the Tullamarine Freeway to protect privacy.
Ben is a Civil Planner and has been in the planning industry for over 25 years. He’s passionate about bringing together modern technologies and agile methodologies to make urban planning smarter. Holding a PhD in Design-based Planning Systems, Ben’s thesis explored form-based urban design and planning. In it he compared post-war reconstructive city building to places like Oxford Circus, London, and developed and confirmed a method for city planning based on space over use. Connect with Ben at LinkedIn.
