Last Updated on April 16, 2023
Creating engaging educational gamification tools for community engagement and stakeholder relations for the Metro Tunnel Project built trust and interactivity with the community.
Client: Rail Projects Victoria
Project: Metro Tunnel Project
Client Engagement Challenge
Engage the community and keep everyone happy and informed while the massive construction disruptions are occurring across the city.
A hands-free gamified visualisation tool inside the Melbourne Metro Tunnel community hub on the main street of the city.
The game has motion detection inbuilt with a 60” screen for a highly immersive and fun way to learn about disruptions in the neighbourhood. Ideated and invented by Urban CGI with scripting, setting, storyboard, sign-off and delivery – it is a major feature of the community hub.
The game teaches the users, and observers of the user, about where disruptions will be throughout the city whilst getting some light exercise waving your arms to move the characters left and right. We are experts in engagement products for web, in-store, phone, VR, video and imagery.
Community Hub Construction Engagement Gamification experience
Ben is a Civil Planner and has been in the planning industry for over 25 years. He’s passionate about bringing together modern technologies and agile methodologies to make urban planning smarter. Holding a PhD in Design-based Planning Systems, Ben’s thesis explored form-based urban design and planning. In it he compared post-war reconstructive city building to places like Oxford Circus, London, and developed and confirmed a method for city planning based on space over use. Connect with Ben at LinkedIn.